Category: (2) TAM Application Type
Application Identifier: 5.1.2
Maturity Level: 4
Customer Profile Management applications provide the necessary functionality to manage customer preferences and customer details.
Customer Profile Management functionality includes:
• Managing Customer Preferences - including customer proprietary information preferences (CPNI), email versus US Mail, how to be contacted (based on type of communication), web look and feel, do not solicit me. Personalization allows delivery of services that more closely match the customer's need.
• Managing customer details - E.g. name, contact persons for this customer, account managers for this customer, addresses (residence, billing, service address, etc.), contact phone numbers (landline, mobile, fax, etc.)
• Providing Customer Profile Information to any process that needs access to it.
Customers can be either a household or a business.