Frameworx Process: Modify Marketing Communication

Category: (3) eTOM Process Type

Process Identifier: 1.1.14.6

Original Process Identifier:

Maturity Level: 4

Description

Modify a marketing communication to improve its effectiveness based on metric analysis or based on feedback from recipients or stakeholders.

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type Modify Marketing Communication

Appears on these diagrams:

• 1.1.14 Marketing Communications

Issues

• Business Process Framework 15.5 Addtion

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