Category: (3) eTOM Process Type
Process Identifier: 1.1.14.3
Original Process Identifier:
Maturity Level: 4
Manage all activities and stakeholder engagement to develop and agree on a marketing communication message and the selection of the appropriate channel or channels to deliver a message, as well as production of the communication.
Develop Marketing Communication manages all activities and stakeholder engagement to develop and agree on a communication message and the selection of appropriate channel or channels to support delivery of a marketing message. It also is responsible for producing the marketing communication and any necessary customizations of it, such as language specific version of the communication.