Category: (2) TAM Application Type
Application Identifier: 3.11.1
Maturity Level: 4
Customer/Prospect Data Acquisition applications provides functionality to collect all necessary information to support the sale.
Customer/Prospect Data Acquisition - Customer/Prospect Data Acquisition obtains all necessary information to make a sale. The prospect could be a new or current customer. Customer/Prospect Data Acquisition includes information about the service location, billing address, demographic information about the customer, any existing products and services the customer currently has, as well as the customer's needs (requirements).