Category: (2) TAM Application Type
Application Identifier: 3.10.5
Maturity Level: 4
Offer Management applications provide the means to produce personalized offers to potential or existing customers.
Offer Management - Offer Management provides the necessary functionality to provide the customer personalized offers, taking into account the customer location, needs, current products, as well as the service provider's products, sales emphasis and targets, etc.
Offer Management might include some additional "discovery" with the customer, and can occur at any time during an interaction between a customer and the service provider.