Category: (1) TAM Application Type
Application Identifier: 3.4
Maturity Level: 4
The Channel Sales Management application provides the necessary functionality to sell to a number of specific sales channels. Area contains several level 2 applications, each supporting different channels. This application contains core functionality shared amongst level 2 applications, and functionality specific to each channel. This section is organized to reflect Common Functionality, then addresses the specificities of each channel: •Direct sales force (also known as field sales) – most handling corporate and medium sized businesses [see section] •Telesales / ordering department – selling over the phone to consumers and small businesses •Retail outlets – the Telco’s branded retail stores, (mostly common in Wireless communication provides and mostly serving consumers and small businesses) •Dealers – 3rd party retailers that sell the communications service provider’s services, mostly to consumers •VNOs – Virtual Network Operators, that sell their own branded services over the communications service provider’s network Affiliates
This functionality is common and must be provided in each channel depicted below.