Category: (5) eTOM Process Type
Process Identifier: 1.1.19.2.7.2
Original Process Identifier:
Maturity Level: 4
Produce a variety of trend reports attempting to spot a pattern, or trend, in the information over a given time period.
Analyze Loyalty Program Trend produces a variety of trend reports attempting to spot a pattern, or trend, in the information over a given time period. The information analyzed is often similar to that contained in loyalty program status reports, such as churn, uptake and breakage. Trend analysis may employ data analytics and other techniques to identify a trend.