Category: (5) eTOM Process Type
Process Identifier: 1.1.19.2.6.1
Original Process Identifier:
Maturity Level: 4
Begin the process of leaving an enterprise's loyalty program. A loyalty program participant or an enterprise may initiate this process.
Initiate Leaving Loyalty Program begins the process of leaving an enterprise's loyalty program. A loyalty program participant or an enterprise may initiate this process. An enterprise may initiate the process if the Provide Loyalty Program Operation Report has identified abuse of the program by a participant. This process provides information to the Prepare Loyalty Account Communication process to notify the participant of an enterprise's decision to terminate a party's participation in a loyalty program. If leaving is initiated by a participant the Prepare Loyalty Account Communication process may be provided information in an attempt to have a participant reconsider leaving.