Category: (5) eTOM Process Type
Process Identifier: 1.1.19.2.2.1
Original Process Identifier:
Maturity Level: 4
Earn loyalty program currency directly from an enterprise. Currency is earned when an event triggers the evaluation of a loyalty program rule associated with an offering.
Earn Loyalty Program Currency From Enterprise earns loyalty program currency directly from an enterprise. Currency is earned when an event triggers the evaluation of a loyalty program rule associated with an offering. For example, an event may be the purchase of a product offering or the end of a year when loyalty program tiers are evaluated.