Category: (6) eTOM Process Type
Process Identifier: 1.1.19.2.1.2.3
Original Process Identifier:
Maturity Level: 4
Create a profile for a loyalty program participant.
Establish Loyalty Program Profile creates a profile for a loyalty program participant by interacting with the Party Relationship & Development process. For example, suppose an enterprise has an agreement with a partner that allows a participant to earn currency in the partner's loyalty program; the participant may choose as a default to earn currency in the partner's program.