Category: (6) eTOM Process Type
Process Identifier: 1.1.19.2.1.2.1
Original Process Identifier:
Maturity Level: 4
Create a loyalty program participant and establish a loyalty program account.
Establish Loyalty Program Participant creates a loyalty program participant and establish a loyalty program account. A loyalty program ID may be issued by an enterprise, or a party may be able to create their own ID. Existing information about a party can be used to establish the participant. The loyalty program account is associated with applicable loyalty program reward catalog(s). There may be requirements that limit which program(s) a participant may join. These are checked to ensure that a participant can join a loyalty program.