Category: (4) eTOM Process Type
Process Identifier: 1.1.19.2.5
Original Process Identifier:
Maturity Level: 4
Update a loyalty program account and make changes to loyalty program participant information. Expire, reinstate, transfer in/out, adjust, a loyalty participant's account currency. Prepare and send a loyalty program communication to a participant or for internal use by an enterprise.
Manage Loyalty Program Account updates to a loyalty program account, such as changing a pin/password or the name of the account. The Party Relationship Development & Retirement process is used to make changes to loyalty program participant information. It provides the ability to expire, reinstate, transfer in/out, adjust, a loyalty participant's account currency. It also prepares and sends a loyalty program communication to a participant or for internal use by an enterprise. Communications may be a loyalty program account summary, notification of tier upgrade/downgrade, reward notifications, upcoming expiration or expiration of program currency.