Category: (4) eTOM Process Type
Process Identifier: 1.1.19.2.3
Original Process Identifier:
Maturity Level: 4
Earn a loyalty program reward. A reward may be earned by a loyalty program participant based on currency earned or may be awarded based on an event. Communicate the attainment of an reward.
Earn Loyalty Program Reward earns a loyalty program reward. A reward may be earned by a loyalty program participant based on currency earned which is communicated to this process by the Provide Earned Loyalty Program Reward Notification process. A reward may also be awarded based on an event. This process may notify the Provide Loyalty Account Communication process, which manages operational communications with a loyalty program participant. In this case to inform a loyalty program participant that they have earned a reward.