Category: (4) eTOM Process Type
Process Identifier: 1.1.19.2.1
Original Process Identifier:
Maturity Level: 4
Provide an invitation to join a loyalty program, enable a party to join a program, and provide a loyalty program participant package.
Become Loyalty Program Participant provides an invitation to join a loyalty program, enables a party to join a program, and provides a loyalty program participant package. An invitation to a party suggests they join a loyalty program. The invitation can be made when a party, such as a customer or partner, initially engages with an enterprise. A party is established as a loyalty program participant and provided with a loyalty program account. A loyalty program ID may be issued by an enterprise, or a party may be able to create their own ID. A participant may also be required to accept a standard loyalty program agreement's terms & conditions. A loyalty program package for a program participant is created and provided it to them. A package is typically provided when a participant initial joins a loyalty program, achieves a new tier, or when participation is renewed, such as yearly.