Category: (6) eTOM Process Type
Process Identifier: 1.1.19.1.3.4.2
Original Process Identifier:
Maturity Level: 4
Identify potential partners and enter into partnership agreement with one or more of them to achieve a specific loyalty program objective.
Manage Loyalty Program Partnership identifies potential partners and enters into partnership agreement with one or more of them to achieve a specific loyalty program objective. For example, making another enterprises product offerings as loyalty program rewards. An agreement may be put in place to: - Control/data ownership issues - Convert currency between loyalty programs - Transfer currency into and out of an enterprise's program - Protect participant data privacy. This process interacts with and uses Party Relationship Development & Retirement, Party Tender Management and Party Agreement Management. It may also interact with and use Party Offering Development & Retirement to on-board a partner's offerings.