Category: (6) eTOM Process Type
Process Identifier: 1.1.19.1.3.4.1
Original Process Identifier:
Maturity Level: 4
Determine if partnering is a viable option for a loyalty program and identify an opportunity for partnering.
Identify Loyalty Program Partnership Opportunity determines if partnering is a viable option for a loyalty program and identifies an opportunity for partnering. This process may interact with the Party Strategy & Planning process to carry out these tasks.