Category: (6) eTOM Process Type
Process Identifier: 1.1.19.1.3.1.6
Original Process Identifier:
Maturity Level: 4
Specify a reward and its price in terms of a loyalty program's currency and add it to one or more reward catalogs.
Define Loyalty Program Reward specifies a reward, such as an application download, and its price in terms of a loyalty program's currency, or an anniversary/birthday reward provided at no charge to a participant, and add it to a reward catalog. This process interacts with the Product Specification & Offering Development & Retirement process to manage rewards and the Product Offering Cataloging process to manage one or more reward catalogs. For example, there can be different award catalogs for customers and partners.