Category: (6) eTOM Process Type
Process Identifier: 1.1.19.1.3.1.2
Original Process Identifier:
Maturity Level: 4
Define how the loyalty program will be structured to reward participants.
Define Loyalty Program Structure defines how the program will be structured to reward participants. The are many different ways a program can be structured. For example, a program may offer immediate rewards that are redeemable when a participant makes a purchase; a program may offer rewards when a certain threshold is reached; a program may be a VIP program, such as Amazon Prime, that requires a fee to be paid for access to rewards; or a hybrid program that represents a variety of ways rewards can be earned. A loyalty program's structure may also included participant tiers which can be achieved by earning levels of a program's currency. Each tier may have different ways to earn a program's currency.