Category: (6) eTOM Process Type
Process Identifier: 1.1.19.1.3.1.1
Original Process Identifier:
Maturity Level: 4
Define the type currency that may be earned/used by participants of the loyalty program.
Define Loyalty Program Currency defines the type currency that may be earned/used by participants of the loyalty program. For example, points, digital money, discounts, or stars. Note that in some cases there may not be a currency, such as for VIP programs that offer access to special product offerings. Possible currencies may have been identified by the Develop Loyalty Program Strategy process. Note that there may be multiple currencies for a loyalty program. For example, points may be earned/used and discounts on future purchases may be earned/used.