Category: (5) eTOM Process Type
Process Identifier: 1.1.19.1.3.4
Original Process Identifier:
Maturity Level: 4
Identifies an opportunity for partnering followed by the full lifecycle of entering into agreement with a partner.
Develop Loyalty Program Partnership identifies an opportunity for partnering followed by the full lifecycle of entering into agreement with a partner. Partnering may include making another enterprise's offerings available as rewards to loyalty program participants, allowing currency to be earned in partner's loyalty program, agreeing that another enterprise can accept an enterprise's loyalty program "currency" to acquire another enterprise's offerings, the ability to transfer currency into and or out of an enterprise's program, or an enterprise agreeing to co-brand a credit card. For example, an enterprise may offer Holiday Inn hotel rewards; Amazon accepts American Express Rewards points as payment for some Amazon merchandise; American Airlines co-brands a MasterCard with Citibank.