Category: (5) eTOM Process Type
Process Identifier: 1.1.19.1.3.1
Original Process Identifier:
Maturity Level: 4
Define all aspects of a loyalty program, including its currency, structure, joining requirements, loyalty card design, and how currency is earned and used for rewards.
Define Loyalty Program defines the type currency that may be earned/used by participants of the loyalty program and defines how the loyalty program will be structured to reward participants. It designs loyalty program card or cards (if tiers used) and defines the requirements that must be met for a participant to join a loyalty program. It also specifies how a program's currency is earned by a participant and the program's rewards and their prices in terms of a loyalty program's currency.