Frameworx Process: Approve Loyalty Program Strategy

Category: (5) eTOM Process Type

Process Identifier: 1.1.19.1.2.4

Original Process Identifier:

Maturity Level: 4

Description

Gain enterprise commitment to the loyalty program strategy.

Extended Description

Approve Loyalty Program Strategy gains enterprise commitment to the strategy. It includes identification of stakeholders and negotiation to gain stakeholder approval.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(5) eTOM Process Type Approve Loyalty Program Strategy

Appears on these diagrams:

• 1.1.19.1.2 Develop Loyalty Program Strategy

Issues

• Business Process Framework 17.0 Addition

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