Frameworx Process: Identify Loyalty Program Process Interactions

Category: (5) eTOM Process Type

Process Identifier: 1.1.19.1.2.3

Original Process Identifier:

Maturity Level: 4

Description

Identify the processes with which the loyalty program will interact to capture, act on, and analyze program data. For example, a payment related process that triggers earning points.

Extended Description

Not used for this process element.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(5) eTOM Process Type Identify Loyalty Program Process Interactions

Appears on these diagrams:

• 1.1.19.1.2 Develop Loyalty Program Strategy

Issues

• Business Process Framework 17.0 Addition

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