Category: (5) eTOM Process Type
Process Identifier: 1.1.19.1.2.2
Original Process Identifier:
Maturity Level: 4
Define how to reward loyalty program participants and the benefits they will realize. Identify benefits to an enterprise.
Identify Loyalty Program Participant Benefits defines how to reward participants, including possible currency, such as points or discounts, that will be used, and the benefits they will realize, both tangible and intangible. Identification of rewards and benefits may be accomplished by employing agile development techniques followed by confirming these with one or more representative groups of participants. An enterprise's benefits are also identified, such as increase in the number of parties with whom the enterprise is engaged, revenue increases, and reduced churn / increased retention.