Frameworx Process: Define Loyalty Program Strategy Objectives

Category: (5) eTOM Process Type

Process Identifier: 1.1.19.1.2.1

Original Process Identifier:

Maturity Level: 4

Description

Define the name and objectives of the loyalty program, such as satisfaction of participant's needs, increased competitive differentiation, types of parties targeted by the program.

Extended Description

Not used for this process element.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(5) eTOM Process Type Define Loyalty Program Strategy Objectives

Appears on these diagrams:

• 1.1.19.1.2 Develop Loyalty Program Strategy

Issues

• Business Process Framework 17.0 Addition

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