Category: (4) eTOM Process Type
Process Identifier: 1.1.19.1.8
Original Process Identifier:
Maturity Level: 4
Amend a loyalty program's earning methods, rewards, tiers, partners, and so forth.
Amend Loyalty Program amends any aspect of a loyalty program, such as earning methods, rewards, tiers, partners, and so forth. It uses the Develop Loyalty Program sub-processes to make the updates (amendments) to the program. It interacts with Marketing Communications to let the market and participants know about updates to program, such as addition of co-branded card and changes in rewards. It also obtains approval for the amendments and, if updates are substantial, may go through the Loyalty Program Acceptance Testing and Loyalty Program Launch/Rollout processes.