Category: (4) eTOM Process Type
Process Identifier: 1.1.19.1.7
Original Process Identifier:
Maturity Level: 4
Analyze the performance of an existing loyalty program to identify inadequacies and required improvements.
Evaluate Loyalty Program Assess analyzes the performance of an existing loyalty program to identify inadequacies and required improvements. The process uses information from loyalty program participants, defined program Key Quality/Performance Indicators, and feedback from operational activities to identify required improvements.