Category: (4) eTOM Process Type
Process Identifier: 1.1.19.1.6
Original Process Identifier:
Maturity Level: 4
Support the operational introduction of new processes and infrastructure to support a new or amended/enhanced loyalty program and conduct operations readiness testing and acceptance.
Rollout/Launch Loyalty Program reuses Rollout/Launch Product Offering sub-processes to support the operational introduction of new processes and infrastructure to support a new or amended/enhanced loyalty program. It is responsible for conducting operations readiness testing and acceptance. It develops the procedures for the specific fulfillment, assurance and revenue management processes associated with a loyalty program and keeps them up to date. After successful testing, accept the new or amended/enhanced process capabilities and manage a full-scale introduction for general availability. Develop policy support and decision support knowledge for a loyalty program.