Category: (4) eTOM Process Type
Process Identifier: 1.1.19.1.3
Original Process Identifier:
Maturity Level: 4
Define a loyalty program, the various kinds of interactions regarding a program, key performance indicators for the program, and develop loyalty program partnerships with other enterprises.
Develop Loyalty Program defines a loyalty program, the various kinds of interactions regarding a program, key performance indicators for the program, and develops loyalty program partnerships with other enterprises. The sub-processes also update and remove components of the program rather than create a large number of lower level processes. This process also interacts with Marketing Campaign Management, Marketing Communications, and Advertising to prepare a loyalty program for launch. Marketing communications may include invitations to existing parties that the launch is coming.