Category: (4) eTOM Process Type
Process Identifier: 1.1.19.1.1
Original Process Identifier:
Maturity Level: 4
Conduct Strength/Weakness/Opportunity/Threat (SWOT) analysis. Identify the core objectives and needs of a loyalty program and loyalty program issues/risks. Define the objectives of the loyalty program, determine the benefits to participants, and identify processes with which the program will interact.
Define Loyalty Program Requirements conducts an enterprise Strength/Weakness/Opportunity/Threat (SWOT) analysis, conducts competitive SWOT, and analyze a competitor's loyalty program by researching its loyalty program. It identifies the core objectives and needs of a loyalty program and loyalty program issues/risks. It also defines the objectives of the loyalty program, determine the benefits to participants, and identify processes with which the program will interact.