Category: (3) eTOM Process Type
Process Identifier: 1.1.19.2
Original Process Identifier:
Maturity Level: 4
Manage all operational aspects of running a loyalty program. Enable parties to become a members of a program, earn currency and rewards, and redeem currency. Manage a loyalty program account, leave a program, and provide operational reports.
Loyalty Program Operation manages all operational aspects of running a loyalty program. It enables parties to become a members of a program, earn currency and rewards, and redeem currency. It also manages a loyalty program account, enables a participants to leave a program, and provides operational reports. For example, become a loyalty program participant includes providing an invitation to join a loyalty program, enables a party to join a program, and provides a loyalty program participant package; earning loyalty program currency enables a participant to earn loyalty program currency, either directly from an enterprise or via an enterprise's loyalty program partner.