Category: (5) eTOM Process Type
Process Identifier: 1.1.11.3.2.2
Original Process Identifier:
Maturity Level: 4
Collect needs from a sales prospect in addition to one or more product offerings that may have already been expressed as of interest to a prospect or recommended to a prospect.
Gather Sales Prospect Needs collect needs from a sales prospect in addition to one or more product offerings that may have already been expressed as of interest to a prospect or recommended to a prospect. The needs are collected via the Party or Customer Interaction Management processes that is triggered by Initiate Interaction With Sales Prospect. For example, a marketing communication sent to a sales prospect may have suggested one or more product offerings; a potential partner may have expressed interest in marketing one or more of an enterprise's offerings.