Category: (4) eTOM Process Type
Process Identifier: 1.1.11.2.2
Original Process Identifier:
Maturity Level: 4
Initiate interaction with a sales lead, record additional information about a lead, and makes updates to a lead's information.
Develop Sales Lead initiates contact with a sales lead to acknowledge their interest via the Customer or Party Interaction Management process. It records more party information about a sales lead, such as offerings that are of interest, and updates any information about a lead based on interaction(s) with them.