Category: (5) eTOM Process Type
Process Identifier: 1.1.11.1.2.4
Original Process Identifier:
Maturity Level: 4
Analyze the results of the interaction with a contact to determine if they should be turned over to Manage Lead or to the Manage Prospect process.
Analyze Sales Contact Interaction determines if a contact should be turned over to Manage Sales Lead or to the Manage Sales Prospect process. If not, then the contact's status is changed to reflect this, such as no longer of interest (to the enterprise) or inactive.