Category: (4) eTOM Process Type
Process Identifier: 1.1.11.1.1
Original Process Identifier:
Maturity Level: 4
Create a sales related contact that has been initiated by an interaction with a party.
Create Sales Contact creates a sales related contact that has been initiated by an interaction with a party. For example, an individual from an existing customer may make contact with an enterprise to express an interest expanding the customer's relationship with the enterprise; a potential partner may make contact with an enterprise based on viewing an enterprise's web site that has advertised for new partners who are interested marketing the enterprise's offerings; or an enterprise may assemble a list of contacts to whom marketing communications are to be sent. Information about the contacting party is collected via an interaction with the Party Relationship & Development process.