Category: (3) eTOM Process Type
Process Identifier: 1.1.11.2
Original Process Identifier:
Maturity Level: 4
Collect and administer a sales lead and the associated probabilities of the lead becoming a prospect.
Manage Sales Lead collects and administers a sales lead and the associated probabilities of the lead becoming a prospect. A leads is collected from many processes, both customer/party facing processes and back-end processes. This process is responsible to ensure that processes are operating to collect a lead wherever they arise. A sales lead is identified and evaluated. Other processes are notified, such as Manage Sales Prospect, or Customer or Party Interaction Management, for further action.