Category: (3) eTOM Process Type
Process Identifier: 1.6.3.3
Original Process Identifier:
Maturity Level: 4
Define and collect attributes that are used to create and maintain party profiles or profiles for a role played by a party. These attributes are in addition to basic information maintained about a party, such as name, identification, contact information, and demographics.
Party Profiling defines and collects attributes that are used to create and maintain party profiles or profiles for a role played by a party. These attributes are in addition to basic information maintained about a party, such as name, identification, contact information, and demographics. Profile attributes may include product offering preferences, social media memberships, and so forth. Party profiles can be used in a number of ways including targeting parties for marketing campaigns and/or product offerings and classifying parties into market segments.