Category: (4) eTOM Process Type
Process Identifier: 1.1.15.5.3
Original Process Identifier:
Maturity Level: 4
Analyze gathered marketing campaign(s) metrics to identify any issues with the campaign(s).
Analyze Marketing Campaign Metrics analyzes gathered marketing campaign(s) metrics to identify any issues with the campaign(s). The analysis includes identifying any established thresholds that have been crossed and the associated consequence (good or bad). A report is produced that reflects the effectiveness of the marketing campaign(s).