Frameworx Process: Manage Marketing Campaign Channel Capability

Category: (4) eTOM Process Type

Process Identifier: 1.1.15.4.1

Original Process Identifier:

Maturity Level: 4

Description

Ensure that the channel(s) (owned and/or contracted) are adequately trained and/or informed to manage the launch of a marketing campaign.

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Manage Marketing Campaign Channel Capability

Appears on these diagrams:

• 1.1.15.4 Launch Marketing Campaign

Issues

• Business Process Framework 15.5 Addtion

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