Category: (4) eTOM Process Type
Process Identifier: 1.1.15.3.4
Original Process Identifier:
Maturity Level: 4
Design the marketing campaign workflow which includes establishing and scheduling waves, or periodical steps in the campaign.
Design Marketing Campaign workflow designs the marketing campaign workflow which includes establishing and scheduling waves, or periodical steps in the campaign. Each wave is designed to take into account responses from those targeted by the campaign.