Category: (4) eTOM Process Type
Process Identifier: 1.1.15.3.2
Original Process Identifier:
Maturity Level: 4
The criteria used to identify the customer and other parties targeted by the marketing campaign are defined.
Define Marketing Campaign Criteria develops the criteria used to identify the customer and other parties targeted by the marketing campaign. It also develops a target list of customers and other parties that will be contacted as part of the campaign.