Frameworx Process: Create Marketing Campaign

Category: (4) eTOM Process Type

Process Identifier: 1.1.15.3.1

Original Process Identifier:

Maturity Level: 4

Description

Engage with stakeholders engagement to develop a marketing campaign.

Extended Description

Create Marketing Campaign manages all activities and stakeholder engagement to develop a marketing campaign.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Create Marketing Campaign

Appears on these diagrams:

• 1.1.15.3 Develop Marketing Campaign

Issues

• Business Process Framework 15.5 Addtion

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