Category: (4) eTOM Process Type
Process Identifier: 1.1.14.5.4
Original Process Identifier:
Maturity Level: 4
Feedback suggested marketing communication changes to re-enforce the marketing communication or to adapt its message to become more effective.
Suggest Marketing Communication Change feeds back suggested marketing communication changes to re-enforce the marketing communication or to adapt its message to become more effective. This is based in part on the analysis of marketing communication metrics.