Category: (4) eTOM Process Type
Process Identifier: 1.1.14.5.3
Original Process Identifier:
Maturity Level: 4
Analyze gathered marketing communication metrics to identify any issues with the communication(s).
Analyze Marketing Communication Metrics analyzes gathered marketing communication(s) metrics to identify any issues with the communication(s). The analysis includes identifying any established thresholds that have been crossed and the associated consequence (good or bad). A report is produced that reflects the effectiveness of the marketing communication(s).