Frameworx Process: Develop Marketing Communication Metrics

Category: (4) eTOM Process Type

Process Identifier: 1.1.14.5.1

Original Process Identifier:

Maturity Level: 4

Description

Develop metrics to gauge the effectiveness of market communications.

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Develop Marketing Communication Metrics

Appears on these diagrams:

• 1.1.14.5 Monitor Marketing Communication Effectiveness

Issues

• Business Process Framework 15.5 Addtion

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