Frameworx Process: Customize Marketing Communication Collateral

Category: (4) eTOM Process Type

Process Identifier: 1.1.14.3.4

Original Process Identifier:

Maturity Level: 4

Description

Customize a marketing communication for individual regions, or customer groups, and so forth.

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Customize Marketing Communication Collateral

Appears on these diagrams:

• 1.1.14.3 Develop Marketing Communication

Issues

• Business Process Framework 15.5 Addtion

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