Category: (4) eTOM Process Type
Process Identifier: 1.1.14.3.1
Original Process Identifier:
Maturity Level: 4
Develop and agree on a marketing communication message.
Develop Marketing Communication Message develops, including agreement of, a specific communication message, such as a general enterprise, marketing campaign or promotion message. Any particular message may require the coordination of multiple stakeholders to develop and agree a specific message. These stakeholders could include media management, all impacted product managers, brand management, marketing management, owners of the potential channels, and so forth.