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1.3.4.1 Enable Retention & Loyalty

(3) eTOM Process Type Enable Retention & Loyalty (4) eTOM Process Type Build Customer Insight (4) eTOM Process Type Analyze & Manage Customer Risk (4) eTOM Process Type Personalize Customer Profile for Retention & Loyalty (4) eTOM Process Type Validate Customer Satisfaction

1.3.4.1 Enable Retention & Loyalty

Diagram Description

Manage all functionalities related to the retention of acquired customers, and the use of loyalty schemes in the potential acquisition of customers.

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Created from the TM Forum Model Frameworx 19.0 on 8/29/2019 at 12:43